Protecting Businesses Website Traffic Or Recovering Lost Rankings & Leads
You can only protect what you know you have. Do you know what you have? It pays to find out.
Prevention is Better than Cure
Migrating SEO before a new website goes live is SEO shielding. Migrating SEO after a new website has gone live is called SEO recovery.
Michael's Story
Michael’s so trusting of people around him in business that he didn’t even notice when ‘The Big Rip’ happened. It actually was a number of weeks later when it all unraveled.
He walks into the office one morning, and his office manager Julie tells him the phone hasn’t been ringing and the job queue is low, so he checks the website and ensures it’s still working.
He finds that the website is fine, but then he goes to Google and types in his major keywords into the search bar and can’t see his website come up in any of the search results on page one. He realises why the phone isn’t ringing now, and it’s because he’s nowhere to be seen online.
When he hears about this, he goes through a range of emotions:
– Anxiety
– Panic
– Bewilderment
– Stress
– Angry
– Disbelief
– Scared
– Powerlessness
In the past, the phone often went through cycles of being busy and quiet, so he hasn’t worried too much about it. However, he wanted to get away from the ‘feast and famine’ cycle so he invested in a new website deliberately to get new leads – because he trusted in the web designer who promised him it would work!
This is ‘The Big Rip’: where his website designer has ripped out his rankings, and he feels completely ripped off!
You see, Michael’s goal is to have a pipeline of jobs booked three months in advance; however, it hasn’t been that strong lately, and so he’s been investing in ways to get more leads.
All this worry about it has affected him at home because it’s constantly been on his mind. And now that he’s discovered that his rankings have disappeared, all this minor worry has just turned into one giant ball of stress.
At home, his wife is worried about him because he hasn’t been as present with her or the kids, and she’s really concerned about him. She’s never seen him so stressed.
Worse still, Michael is worried about the seven staff he feels responsible for and their families. They’re all relying on him – and that’s the most important thing to him: being able to provide for them all!
Deep down, he knows that he can’t just do nothing. If the phone doesn’t start ringing again, then his biggest fears will come true, which is that he’ll potentially lose his business in the next 3-6 months.
At this point, he considers his options.
1. He could reach out to other business owners for advice.
The problem is they’re not experts. Going down this path could take a lot of time, some ongoing pain and suffering, and in the end, it won’t solve his problem quickly.
2. He could reach out to a business consultant he knows.
However, the consultant will give him possible solutions that are time-consuming and expensive to test and implement. Worse – they may not solve his problem!
3. He could contact a Google or Facebook Ads consultant
The problem is that their quoted cost to bring in the same amount of leads he was getting from his website search traffic is 10 times his budget, and he simply can’t afford it! PLUS – there’s no way of guaranteeing the leads.
Luckily, Michael finds Fruitful Online, and they is able to show him what the problem is straight away and exactly how she can fix it. She gives him a specific timeframe and shows him some proof of results, which makes him feel so much better. Michael takes Fruitful Online’s advice and signs up for her website recovery process, which brings him huge relief.
He feels nervous still, yet he finally feels supported.
After the first couple of weeks, he checks his Google rankings each day, and by the end of the first month, he can see a few of them starting to reappear, and he starts to feel excited. He can see that it’s working, and Fruitful Online truly does know what they are doing!
Gradually, week by week, the keywords reappear, and he’s feeling less stressed. The phone is ringing too, and the bookings are coming in.
After three months, his keyword rankings have returned and are showing up at the top of page 1 of the Google search results. He is beyond relieved; he’s overjoyed. This has given him the confidence to keep investing in this strategy for growing his business, and he trusts all the advice Fruitful Online gives him about how to do it.
Twelve months later, he expands his team to 11 and is planning on opening another branch in a nearby town. His wife can’t believe the difference in him at home; he’s relaxed and so much happier all the time.
He also loves his business even more than before.
Finally, Michael feels like he’s fulfilling his purpose in his business, as everyone can rely on him and he is able to support them all. Life’s good, and Michael feels it ☺
SEO Migration Services Costs
Are you planning to launch a new website design for your business, but are concerned about how it will affect your search engine rankings?
That’s good you should be concerned. I recommend that you read Michael’s story above if you haven’t already.
We have recovered far too many sites from a redesign gone wrong and want to prevent that from ever happening to anyone else.
Shielding and Recovery
The SEO needs to be transferred from the old site to the new site. In our experience, most Web Developers and designers do not know what SEO needs to be transferred. Because they don’t know what they don’t know, we have seen many horror stories. Sometimes it can take 2-3 months after a redevelopment before you realise the phone has stopped ringing. It may then take us 4-6 months to get you back in the rankings.
So contact us as soon as possible to ensure you keep your phone ringing, emails, and sales coming.
Maintain your website traffic and inquiries with our SEO migration service.
1. SEO shielding for a website redevelopment before the website goes live. Or
2. Recover your SEO on a redesign that has gone badly.
3. DIY SEO shielding or Recovery
SEO Shielding
Prelaunch Only
$2999
One Off
On Development Site
- Keyword research and baseline rankings for current site
- Mapping of old to new URLs
- Migrating SEO titles and Descriptions
- Migrating Codes and SEO plugin settings
- Migrating SEO from contact page, sidebars and footer
- Checking blog design
- Checking pages and posts content
When Live
- Live site checks
- ReSubmit sitemaps
- Ongoing monitoring and adjusting (if required) for 3-6 months after
SEO Recovery
After Launch
$5000
Paid on a sliding scale as leads increase over a predetermined time frame.
On the new Live Site
- Keyword research and baseline rankings
- Accessing the old site in Google Archives
- Fixing 404 errors and redirects
- Fixing SEO titles and Descriptions
- Fixing Codes and SEO plugin settings
- Fixing SEO on contact page, sidebars and footer
- Fixing blog design
- Fixing pages and posts content
- Ongoing monitoring and adjusting until leads come back to prelaunch level.
DIY SEO Migration
After way too many business owners coming to me to recover their websites after a website redesign, I wrote a book on SEO migration.
In every case, the business owner had been told that the web developer would make sure the SEO was ok. However, I think the problem is that many web developers don’t know what they don’t know. So they simply did not know what SEO to transfer.
This book covers every step you need to transfer the SEO from the old to new website.
For under $10 you can do the migration yourself and save $1000’s in SEO fee’s and lost business.
