WordPress SEO & GEO

SEO & GEO for WordPress

Fruitful Online are specialists in SEO and GEO for WordPress. SEO is ideal for anyone who wants to build a sustainable business that lasts into the future.

WordPress is the most popular platform used to build websites, and it's especially good for SEO for service businesses. Having your website in WordPress makes it much easier for us to get you amazing results.

Who We Work With

We work with two main types of business. If you're also keen to improve the impact you have on people, animals, and the environment, then we'd especially love to work with you.

Local Service Businesses

Even though we can work with a business anywhere in the world, our aim is to bring you clients from your local area, whether that's your city, your suburbs, or nearby towns. We work with a lot of family-owned home improvement companies, as well as professional services such as accountants, dentists, and chiropractors.

Retail Shops and Online Stores

You may want people coming to your local store from the surrounding area, or to your online store from anywhere in the world. We work with everyone from shopping centres wanting to lease more properties, to individual retail stores, to online stores.

Why SEO Is So Good Long Term (but Tough in the Short Term)

SEO is a great long-term strategy because it keeps building on itself exponentially.

With advertising like Google and Facebook ads, the leads stop the moment you stop paying. And over time, you generally get fewer leads for the same money.

With SEO it's the opposite. You invest a similar amount each month, and as time goes by you get more and more leads.

For example, if you invest $1,000 a month, in the first year the traffic you get from SEO might have only cost you $200 a month to get through ads. But by the third year, you're paying $1,000 a month for traffic that would cost $6,000 to $12,000 a month through ads. That's the power of SEO. After two to three years, our clients often end up with waiting lists, needing to employ new staff, or even able to franchise.

See Results

Click here to see our case studies and SEO results.

The graph below shows the kind of results you can expect from SEO, and the time frame in which they happen.

SEO results vs expectations over time

Website SEO & GEO Tasks

SEO is traditional search engine optimisation for rankings and traffic. GEO (Generative Engine Optimisation) is the evolving practice of structuring content so it gets cited or surfaced in AI tools like Google AI Overviews, ChatGPT, Perplexity, Gemini, and voice assistants.

GEO builds on strong SEO foundations, but shifts the focus to conversational queries, direct answers, citations in AI responses, and zero-click visibility, which matters more and more as people get their answers without clicking through.

This combined approach maximises your visibility in both traditional search results and AI answer engines, driving more qualified traffic, brand authority, and local relevance.

The share of people skipping Google and going straight to AI platforms is estimated at around 10 to 25% as of January 2026, and is projected to rise to 20 to 40% by the end of 2026.

Right now, AI answer engines still draw a large portion of their cited data (often around 70% or more) from top-ranking sites in Google and other search engines. This means traditional SEO remains the essential foundation for appearing in AI-generated results today.

However, AI sourcing can shift unpredictably as models evolve, update their training data, or prioritise different signals like freshness, authority, or source diversity. This is why GEO needs far more proactive monitoring and adaptation than SEO alone.

Phase 1: Foundation Setup — SEO & GEO

Goal: prepare your entire website for maximum discoverability and AI citability. This holistic setup targets keywords and question-based queries to drive far more traffic and AI mentions than keyword-specific tactics alone.

We monitor and track 50 to 400+ relevant keywords and conversational queries each month, tailored to your services, products, and focus. This phase can take one to six months, depending on the size of your website and your monthly investment.

Examples of the SEO & GEO setup tasks we undertake:

  • Audit and optimise WordPress settings for SEO and AI crawlability
  • Install and configure essential plugins
  • Set up and verify Google Analytics, Google Search Console, and Bing Webmaster Tools
  • Analyse backlinks, fix errors like 404s, and build foundational authority
  • Submit sitemaps, check indexing, and resolve crawl errors
  • Crawl your site with tools like Screaming Frog to audit pages, metadata, and structure
  • Ensure mobile-friendliness, fast loading, and user-friendly 404 pages
  • Verify NAP (Name, Address, Phone) consistency and enhance local schema
  • Scan for duplicate content and fix issues
  • Conduct comprehensive keyword and question research
  • Identify content gaps for service pages, product pages, and directory listings
  • Optimise existing pages with target keywords and conversational phrasing
  • Implement internal linking, clear calls to action, and structured data (LocalBusiness, Product, and more)
  • Optimise your Google Business Profile for local visibility
  • Add E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) to build AI trust

This phase creates a strong base: traditional rankings plus AI-ready content.

Phase 2: Targeted Growth — High-Impact SEO & GEO

Goal: focus on high-conversion keywords and questions aligned with your priorities. We prioritise the services and products you most want to promote.

Ongoing benefits:

  • 24/7 access to your live ranking spreadsheet
  • Monthly error monitoring (hacking, broken links, duplicates, indexing issues)
  • Strategy reviews to adapt to algorithm and AI changes
  • Reports every two to four months (frequency based on investment), including rankings, Google Analytics, AI visibility insights, and performance data

Core activities include:

  1. Advanced on-page optimisation: deep enhancements to priority pages with semantic-rich content, GEO-friendly formats (clear headings, bullet lists, concise answers, and tables), and schema markup for direct AI extraction.
  2. Link acquisition & authority building: relevant links from local directories, competitors' sources, social mentions, YouTube, infographics, and Q&A sites, prioritising quality for both SEO rankings and AI trust signals.
  3. Content creation: blog posts, FAQ sections, and answer hubs optimised for conversational queries, supporting both traffic and AI citations.
  4. GEO-specific tactics: structuring content for AI extractability, entity optimisation, freshness updates, and monitoring AI platforms for brand mentions and citations.

By combining SEO for clicks and rankings with GEO for direct answers and zero-click influence, we position your website as the go-to hub in both traditional and AI search.

Recommended Investment Based on Competition

We work with any budget from $350+GST a month and above, because we know it can be tough when you're starting out or spending your marketing budget elsewhere. The right investment depends on how much competition you have.

$500+GST/month

Fewer than 10 competitors

For services and physical or online stores

  • All SEO setup tasks
  • Directory submissions
  • Error checking
  • Research for new blog and page topics
  • Optimising blogs you write
  • Tweaking page optimisation
  • 3 reports per year

Ideal if fewer than 10 businesses compete for your keywords.

$1,000+GST/month

More than 10 competitors

For businesses that people visit

  • All SEO setup tasks
  • Directory submissions
  • Submitting to high authority websites
  • Error checking
  • Research for new blog and page topics
  • Optimising blogs you write
  • Writing new pages or blogs
  • Tweaking page optimisation
  • 4 reports per year

Ideal if you want to target the locations closest to your business, grow, and employ more staff or open more locations.

$1,200+GST/month

More than 10 competitors

For businesses that visit clients or deliver

  • All SEO setup tasks
  • Directory submissions
  • Submitting to high authority websites
  • Error checking
  • Research for new blog and page topics
  • Optimising blogs you write
  • Writing new pages or blogs
  • Tweaking page optimisation
  • 6 reports per year

Ideal if you want to target large geographical areas, grow, employ more staff, or add more services and locations.

What Our Reports Contain

  • Ranking data for priority keywords, showing the best rank month by month
  • Google Analytics data showing website traffic each month, compared to the same time last year, so you can see progress and which pages get the most traffic to help improve conversions (we can also report social traffic if relevant)
  • Google Search Console data with keywords and clicks to your website
  • YouTube traffic data if relevant
  • Any custom data you specifically want reported

Extra reports $50+GST.

The more businesses we help, the more we can give back to the community.