NOTE: Goggle No Longer Supports Google Authorship or Images in listings
I recently had the pleasure of listening to Samantha Lyttle from Market Launch at a KBN Business breakfast meeting.
Samantha’s expert model creates a framework for becoming an authority in your niche and ties in nicely with Google authorship and becoming an expert in Google’s eyes.
Google Authorship Means
1. Your image will come up next to your search results and therefore increase your click through rate
These heat maps show how having an image next to your listing really does increase click through to your website.
On the left you can see the majority of people click on number one. Some on number 2 and very little on 3 and 4. On the right when there is a picture less people click on number 1 and more people click on number 3 then number 2.
Source:http://blumenthals.com/blog/2013/03/13/video-snippets-vs-author-images
2. Google will see you as an expert in the field compared to people who do not have their content linked to their Google plus profile. The quality of what you write will determine how you rate against others in your niche.
3. If you are seen as an expert in your field by Google then your content will rank higher throughout the web.
If you would like me to set up Google authorship for you please contact me. Or if you would like to try doing it yourself you can watch this SEO video tip on how to do it.
So What Should You Write About?
As Samantha says building your authority from a brand perspective is essential in business right now. From a marketing perspective being seen as a credible expert is more important then it has ever been. Building rapport and trust is much easier when you are seen as an authority in your market place.
There Are Four Levels in The Expert Model
Reporter – Report on what experts in your field are saying
Technician – Sharing your story, and your own case studies
Expert – You become your brand, use lots of social proof and link case studies of your success with testimonials from clients. Teach what you have mastered.
Guru – You are now referred to by others as a Guru, massive social proof, reference other Guru’s
To hear about this model in more detail I highly recommend watching Samantha’s Expert Model webinar. It has lots of valuable tips on what to write about at each level.
How Can I Follow This Model And Also Write Content On Topics People Are Searching For?
There are 1000’s of keywords that people use to search with online. Anyone can take 10 minutes and print you out a list of 100 keywords. But are they keywords that people are using because they want your service or product? Or are they searching for images or information for a school project etc
I provide a service where I search through 1000’s of keywords in your niche to come up with a list of buying keywords. That is keyword phrases that people search with when they are ready to use your product or service. read more