About Fruitful Online
Fruitful Online has been helping small businesses get found online since 2011. We started in SEO. We added GEO before most people had heard the word. We're based in Tasmania and we work with clients across Australia and Internationally — mostly by email, which suits us both fine.
What We Do
SEO
Getting your website found in Google search results.
GEO
Getting your business cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews.
SEO & GEO Audits
What's working, what's holding you back, and exactly what to fix — with example pages so you can see what good looks like.
About Fruitful Online
Fruitful Online is an Australian based SEO and GEO service helping businesses get found by search engines
and cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews.
We've been doing SEO since 2011 — before most small businesses knew what it was. We started adding GEO to our client work before most people in the industry had heard the word. We're based in Hobart, Tasmania, and we work with clients across Australia including Sydney, Melbourne, Brisbane, Perth, Darwin, Adelaide, the Sunshine Coast, and the Gold Coast and worldwide for English websites.
We only do two things: SEO and GEO.
We don't do ads, we don't do social media management, we don't do email marketing, we don't do web design. Just SEO and GEO — and we've been doing it long enough to know what actually works.
Who Fruitful Online is right for?
We work best with small businesses, local family businesses, multi-location businesses, retail precincts, accommodation, and online stores across Australia and English-speaking businesses worldwide who have a website and want it to generate leads — not be a brouchure.
Most of our clients come to us in one of three situations. Either they've been doing SEO for a while and want to add GEO before they get left behind by the AI shift. They want an agency that is doing SEO and GEO not just SEO. Or they're starting fresh and want to build solid SEO and GEO foundations from the beginning.
We also work with freelancers, SEO professionals, and marketing agencies who want to learn GEO themselves. Our checklists and ebooks are built for exactly that.
The clients we work with best tend to understand that SEO and GEO is a long-term investment. They're not looking for a quick fix. They're looking for someone who will show up every month, do the work, and tell them the truth about what the numbers say.
Most of our client relationships run for years. Some have been with us for over a decade. That's not an accident — it's what happens when the work compounds and the relationship is built on straight talking and consistent results.
Who Fruitful Online is NOT right for?
We're not the right fit for every business, and we'd rather tell you that upfront than take your money and deliver disappointing results.
You need results in under six months
SEO and GEO compound over time. If you need leads next month, paid advertising will serve you better than we will.
You're B2B with very low search volume
If your customers aren't searching for what you do in Google or asking AI about it, there's no traffic to capture. We'll tell you that before you spend a cent with us.
You want an all-in-one marketing service
We don't do ads, email marketing, social media management, or web design. We only do SEO and GEO. If you need everything under one roof, you need a full-service agency.
You want weekly calls and high-contact
We work mostly by email. We send monthly reports. We answer questions promptly by email or phone. We rarely have Zoom meetings. Most strategy confirmation can be done through email or short phone calls.
How We Work
Email-based relationship
No weekly calls, no monthly strategy meetings. Just consistent work, monthly reports, emails when we have a question and straight answers when you have a question.
Monthly reports that show the whole picture
Every month you get a report showing what's changed — not just since last month, but across the entire time you've been with us. That's the only way to see the work compounding.
No Contracts
It's a monthly arrangement. If it's not working for you, you can stop. It puts the responsibility on us to get results
We choose clients carefully
We take on new clients when we have capacity. We don't take on a client we don't believe we can get results for — or ones outside our expertise.
Not sure if we're the right fit? Take the two-minute quiz before you reach out and we'll point you in the right direction.
SEO and GEO Costs
SEO & GEO DONE FOR YOU
$350 + GST / month
Starting from
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- No contracts — month to month
- You choose your budget based on how quickly you want results and the sustainability of the investment
- Adjust budget up and down anytime
- SEO & GEO done for you every month based on your lead priorities and the most cost effective strategy to get those leads (no one size fits all - dedicated individual strategy for each client)
- Monthly report showing the full picture from the month you start with us (not just the last month)
- Email access to us directly
Typical Client Investments
$350-$750+GST/ month - less than 10 competitors
$1000-$2000+GST/ month - more than 10 competitors
SEO & GEO Audits (NEW)
One-off purchase
$1,499 + GST ($990+GST for the 1st 10 people)
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- What's wrong
- What to fix
- Roadmap for what to fix 1st
- 2 Example pages from your website fully optimised. These become the template to use for your other pages. Choose a Product, Service, Portfolio, Blog, or any page that you have multiple of.
Yours to act on yourself, or use it to decide whether you want us to do the work. If so, the audit becomes the starting point of your retainer, and you don't pay for it twice.
DIY GEO CHECKLISTS & SEO EBOOKS
One-off purchase
or
FREE if you join our mailing list
No Subscription, monthly commitment
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- GEO checklists ordered by impact
- SEO ebooks in plain English
- Built for freelancers, SEO pros, and marketing agencies
- Buy it, use it, apply it yourself.
Already have solid SEO and want to add GEO? You could invest more in the first three months to get it moving, then drop back to a sustainable monthly amount once it's in place.
Client Testimonials
“I have been referring on SEO work to Georgie for over 10 years and can highly recommend her work in the SEO space. The return all my referrals and even my business gets from Georgie's work is phenomenal. Need SEO Georgie is the go to.”
“Since our businesses have used Georgie from Fruitful Online SEO, our internet presence and rankings have improved significantly. I love receiving our monthly reports; not only do they show the areas we are improving online, but really makes it clear the areas we are scoring goals, and those that need more direction. Georgie is always on hand to answer my questions, or to give advice and support to my technically challenged brain! Highly recommended!”
“Georgie and the team at Fruitful Online have massively helped me with my business SEO. Id had clients tell me they couldn't find me in a generic search on Google but now we rank highly within the first couple of pages! Traffic to my website has increased dramatically and I get regular inquiries though my website which has lead to more work for my team! Couldn't recommend Fruitful Online more 🙂”
Meet Our Expert Team
We're fruit. We know. But small business owners often feel overwhelmed by SEO jargon, and if a claymation fruit makes it easier to ask Georgie (the real owner) and her team of 3 who are camera shy a question you thought was silly, we've done our job before the work even starts.
Spike
The founder and strategist. Tough exterior, sweet inside, no fluff. 16 years in the work. Telling you the truth about what's possible and not possible, including what you don't want to hear.
Bea
Handles the content strategy and education. She turns the SEO and GEO plan into clear next steps that actually make sense.
Indi
Lives in the data. Every metric, every algorithm change, every number. She's the one who notices things before anyone else does.
Red
Handles presentation and design and marketing. He makes sure everything looks right and creates our graphics
Frequently Asked Questions about Fruitful Online
How long has Fruitful Online been operating?
Fruitful Online has been providing SEO services to small businesses across Australia since 2011. We added GEO (Generative Engine Optimisation) to our services before most businesses had heard the term.
Where is Fruitful Online based?
Fruitful Online is based in Hobart, Tasmania, Australia. We work with clients across Australia, including but not limited to Sydney, Melbourne, Brisbane, Perth, Darwin, Adelaide, the Sunshine Coast, and the Gold Coast and Internationally for English websites — mostly by email.
What does Fruitful Online specialise in?
Fruitful Online specialises in two things only — SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation). We don't do ads, social media management, email marketing, or web design.
Who founded Fruitful Online?
Fruitful Online was founded by Georgie Hope, a former hospital dietitian and nutrition sales representative who moved into SEO in 2009 and has been running Fruitful Online since 2011. Georgie is based in Tasmania and works with clients across Australia and worldwide.
How much does Fruitful Online charge?
Fruitful Online's done-for-you SEO and GEO service starts from $350 + GST per month with no contracts. Clients choose their own budget based on how quickly they want results. We also offer a one-off SEO and GEO audit that shows you what's wrong and how to fix it. Our GEO checklist is free when you join our email list, or available to buy in our shop.
How is Fruitful Online different from other SEO agencies?
Fruitful Online works with small businesses, local family businesses, multi-location businesses, retail precincts, accommodation, and online stores across Australia and English-speaking businesses worldwide that most agencies overlook in favour of larger clients. We only do SEO and GEO, we work mostly by email, we don't lock clients into contracts, and we've been doing this long enough to tell you the truth about what will and won't work for your business.
Contact Us
Not sure if we're right for you?
Take our 2-minute quiz before you reach out - we'll point you in the right direction
1. We are taking on new clients in Australia & Internationally
2. No contracts. Just a monthly arrangement that works for both of us.
3. We work with budgets from $350 + GST a month. You choose your budget. The more you invest, the faster the results.
4. GEO & SEO or GEO on it's own for those with solid SEO foundations.
5. We reply to every enquiry personally. No call centres, no automated responses.
6. If you want to do it yourself, grab the GEO checklist. It covers everything we implement for our own clients, ordered by impact, in plain English.