Search Engine Optimisation (SEO)
Confused by SEO?
Then you are right there with 99.9% of the population. Understanding the technicalities of SEO requires a complete mind shift for most people. If spending hours researching words and looking at numbers and data on excel spreadsheets is not your thing then leave the SEO to people like us who love it, and instead reap the benefits of what SEO can do for your business. That is – bring you more clients
Ask yourself
Am I happy with the number of customers/clients/leads I am getting from my website?
If the answer is ‘Yes’ – then go and have a holiday
If the answer is ‘No’ – then read on…
How much is one more customer worth to you? $5000, $10,000, $20,000? For each $1000 you spend you should expect to receive between 1-50 extra customers a month who would never have found you before.
What SEO (Search Engine Optimisation) CAN Do For You.
Because you have helped Google find the pages of your website that are highly relevant to what someone has just searched for.
SEO can:
- Bring you new customers who have not heard of you before
- Bring you new customers who went online to search for your profession or product and found you
- Bring you customers who just went online to find out information and did not know there was a product or service that solved their problem and are now your customer
- Establish you as a trusted brand or business in your profession/niche
- Sell your product or service without you having to talk to anyone.
All of this results in increased sales for you and your business
There are many misconceptions when it comes to SEO and I see websites every day that have been built in a way that hinders or stops them from being found online. I have found websites that were up for 9 months and were not visible to Google at all. I have seen websites that effectively tell Google that only 1 page on the whole website should be found in Google. I see websites that use keywords that are too competitive and would take 1000’s of dollars and many years and still may never be ranked.
See this post titled “What is SEO” to get a better understanding from a business owner’s perspective of what SEO is. Or see more information on Wikipedia about Search Engine Optimisation
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