SEO & GEO
Your Website found by humans and cited by AI
Most businesses have done the SEO work. But something has shifted. AI tools like ChatGPT, Perplexity, and Google AI Overviews are now choosing who to mention and who to ignore. If your content isn't structured the right way, you're invisible in the places your customers are increasingly looking.
That's what we fix.
Fruitful Online Services
SEO
Specialist in local SEO getting family businesses and online stores found in Google and other search engines since 2011
GEO
Restructuring website content so AI platforms such as ChatGPT, Perplexity, Google AI overviews, etc., can find your site. Includes AEO
SEO & GEO Audits
Not ready for ongoing work, or just want to know where you stand? We audit your website and show you what's working, what's holding you back, and exactly what to fix.
What is GEO
— and why does it matter now?
Generative Engine Optimisation (GEO) is the process of structuring your website content so AI tools like ChatGPT, Perplexity, and Google AI Overviews can read, trust, and cite it.
SEO helps humans find you. GEO helps AI choose you.
Fruitful Online Established
Around a quarter of searches now happen on AI platforms, and that number is growing. Most small businesses haven't caught up yet — which is exactly why moving early is an advantage.
Services - SEO, GEO & Audits
Who We Help
Done-for-you SEO and GEO Services and Audits
Small businesses, local family businesses, multi-location businesses, retail precincts, accommodation, and online stores across Australia and internationally who want their website to work harder. You've already put time into your website. We make sure search engines and AI can actually find it, read it, and recommend it.
GEO and SEO checklists (DIY)
Freelancers, SEO professionals, and marketing agencies who want to learn GEO themselves. Practical, ordered by impact, updated as new information comes in. Spike approves every item before it goes on the list.
Where we Work
Fruitful Online is based in Tasmania and works with small businesses, local family businesses, multi-location businesses, retail precincts, accommodation, and online stores across Australia and with English-speaking businesses worldwide. We provide SEO and GEO services to clients everywhere in Australia including but not limited to Sydney, Melbourne, Brisbane, Perth, Darwin, Adelaide, Hobart, the Gold Coast, and the Sunshine Coast — mostly by email, which suits us both fine.
What you get from working with us
The feeling we're going for isn't excitement. It's relief. One of the loud, fast-moving parts of your
business being quietly looked after by someone who knows what they're doing.
Someone who emails back
You can contact us after two years of no contact and get a straight answer from the same person. No call centre. No ticket system.
Reports that show the whole picture
We show you change across the entire time you've been with us, not just last month's numbers. That's the only way to see whether the work is actually compounding.
The truth
If something won't help, we'll say so. If we don't know, we'll say so. If SEO or GEO won't bring you leads, we'll tell you.
How Long Does SEO and GEO Take?
SEO and GEO is a 3 to 5 year journey, not a 3 to 6 month project.
The best results come after three to five years of consistent work, and then you're maintaining. We tell every client this upfront. The compounding is real — but only if you're still in the game when it kicks in.
Our longest client has been with us since Sept 2013. The ones who stay get results that a one-year engagement can't touch.
If you're looking for a quick blitz, we're probably not the right fit. If you want someone who shows up every month and keeps working until the numbers move, we might be.
Meet Our Expert Team
We're fruit. We know. But small business owners often feel overwhelmed by SEO jargon, and if a claymation fruit makes it easier to ask Georgie (the real owner) and her team of 3 who are camera shy a question you thought was silly, we've done our job before the work even starts.
Spike
The founder and strategist. Tough exterior, sweet inside, no fluff. 16 years in the work. Telling you the truth about what's possible and not possible, including what you don't want to hear.
Bea
Handles the content strategy and education. She turns the SEO and GEO plan into clear next steps that actually make sense.
Indi
Lives in the data. Every metric, every algorithm change, every number. She's the one who notices things before anyone else does.
Red
Handles presentation and design and marketing. He makes sure everything looks right and creates our graphics
Why Fruitful Online
Fruitful Online has been helping Australian businesses get found online since 2011.
We started in SEO. We added GEO before most people knew it existed. We serve local family businesses, online stores, and small service providers who need their website to generate leads — Most of our clients would not be able to justify paying over $2000 a month.
We started in Queensland and are now based in Tasmania. The work is done remotely. We communicate mostly by email, which suits us both if you're someone who'd rather get results than get on a call.
No black hat tactics. No fake promises. No ranking a site we don't believe in.
Fruitful Online. Helping small businesses get found — by search engines and by AI.
Frequently Asked Questions on SEO & GEO
What is GEO?
GEO (Generative Engine Optimisation) is the process of structuring your content so AI platforms like ChatGPT, Perplexity, and Google AI Overviews can read, trust, and cite it. SEO gets humans to your site. GEO gets AI to recommend you.
How is GEO different from SEO?
SEO and GEO work together. SEO is about ranking in traditional search results. GEO is about being cited in AI-generated answers. Most established businesses already have the content they need — it's usually just a matter of formatting it so AI can extract and use it.
How long does it take to see results from GEO?
Early improvements can show in 4 to 8 weeks with consistent optimisation. Significant compounding happens over 12 to 24 months, the same as SEO.
Do I need technical skills to do GEO myself?
No. GEO is mostly about clear, structured content — definitions near the top, question-based headings, bullet points, FAQs with direct answers. Our GEO checklist walks you through every step in plain English, and it's free when you join our email list. If you'd rather know exactly what to fix on your own site, our SEO and GEO audit gives you a prioritised list with example pages.
Will GEO replace SEO?
No. GEO and SEO work together. In fact best practice SEO will already get you AI traffic. But we still had clients that were ranking number one in Google and not being mentioned in AI. So we had to start implementing GEO so they would be found. As AI search grows, having both covered means you're visible across every platform your customers are using — not just Google.
Who is Fruitful Online right for?
Small businesses, local family businesses, multi-location businesses, retail precincts, accommodation, and online stores across Australia and with English-speaking businesses worldwide. We also work with marketing agencies who want a long-term partner for SEO and GEO. Also freelancers, SEO professionals, and agencies who want to learn GEO themselves and get the checklist.
Who is Fruitful Online not right for?
Big businesses that need SEO results in under 6 months. B2B businesses with very low search volume. Anyone who wants an all-in-one marketing service to provide ads, email marketing, design etc. We only do SEO and GEO.
Client Testimonials
“I have been referring on SEO work to Georgie for over 10 years and can highly recommend her work in the SEO space. The return all my referrals and even my business gets from Georgie's work is phenomenal. Need SEO Georgie is the go to.”
“Since our businesses have used Georgie from Fruitful Online SEO, our internet presence and rankings have improved significantly. I love receiving our monthly reports; not only do they show the areas we are improving online, but really makes it clear the areas we are scoring goals, and those that need more direction. Georgie is always on hand to answer my questions, or to give advice and support to my technically challenged brain! Highly recommended!”
“Georgie and the team at Fruitful Online have massively helped me with my business SEO. Id had clients tell me they couldn't find me in a generic search on Google but now we rank highly within the first couple of pages! Traffic to my website has increased dramatically and I get regular inquiries though my website which has lead to more work for my team! Couldn't recommend Fruitful Online more 🙂”
Ready to Get Your Website Found by Search Engines and AI?
You've got three options from here.
1. Done for you - email us a bit about your business and what you're trying to sell more of.
We'll let you know honestly whether SEO and GEO is going to work for you — and if it is, we'll put together a plan around your budget.
2. If you want to know where you stand, get an SEO and GEO audit.
We'll show you what's wrong, what to fix, and what good looks like — then you can do it yourself or have us do it.
3. If you want to start for free, join our email list and get our GEO checklists.
They cover everything we implement for our own clients, ordered by impact, in plain English.
No hard sell. If it's not going to work for your business, we'll tell you.
Latest GEO Checklists
Grab the Latest GEO Checklists
Practical, step-by-step GEO checklists built for Australian businesses. Updated for 2026.
Join our NEWSLETTER and get the GEO for Blogs Checklists for FREE.
GEO for Blogs Checklist
The GEO for Blogs checklist covers 50+ steps, ordered by impact, in plain English. Grab it and start today.
GEO Checklist for Products
The GEO for products checklist covers 70+ steps, ordered by impact, in plain English. Grab it and start today.
GEO Checklist for Services
The GEO for services checklist covers 70+ steps, ordered by impact, in plain English. Grab it and start today.
Contact Us
Not sure if we're right for you?
Take our 2-minute quiz before you reach out - we'll point you in the right direction
1. We are taking on new clients in Australia & Internationally
2. No contracts. Just a monthly arrangement that works for both of us.
3. We work with budgets from $350 + GST a month. You choose your budget. The more you invest, the faster the results.
4. GEO & SEO or GEO on it's own for those with solid SEO foundations.
5. We reply to every enquiry personally. No call centres, no automated responses.
6. If you want to do it yourself, grab the GEO checklist. It covers everything we implement for our own clients, ordered by impact, in plain English.